[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.nepo.cz\/jak-uspet-na-internetu\/#Article","mainEntityOfPage":"https:\/\/www.nepo.cz\/jak-uspet-na-internetu\/","headline":"Jak usp\u011bt na internetu?","name":"Jak usp\u011bt na internetu?","description":"K podnik\u00e1n\u00ed pat\u0159\u00ed samoz\u0159ejm\u011b i obchodov\u00e1n\u00ed. A k obchodov\u00e1n\u00ed pat\u0159\u00ed i pot\u0159eba m\u00edt n\u011bjak\u00e9 m\u00edsto, kde by se dalo kontaktovat se z\u00e1kazn\u00edky a kde by se mohly uzav\u00edrat \u017e\u00e1douc\u00ed obchodn\u00ed transakce. A proto\u017ee je dne\u0161n\u00ed doba daleko vysp\u011blej\u0161\u00ed ne\u017e minulost, nemus\u00ed se podobn\u00ed podnikatel\u00e9 omezovat jenom na n\u011bjak\u00e9 kamenn\u00e9 prodejny. Mohou si po\u0159\u00eddit klidn\u011b i […]","datePublished":"2026-05-14","dateModified":"2026-05-14","author":{"@type":"Person","@id":"https:\/\/www.nepo.cz\/author\/#Person","name":"","url":"https:\/\/www.nepo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"nepo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.nepo.cz\/wp-content\/uploads\/oooooooooooooo_2.png","url":"https:\/\/www.nepo.cz\/wp-content\/uploads\/oooooooooooooo_2.png","height":0,"width":0},"url":"https:\/\/www.nepo.cz\/jak-uspet-na-internetu\/","about":["Slu\u017eby"],"wordCount":398,"articleBody":"      K podnik\u00e1n\u00ed pat\u0159\u00ed samoz\u0159ejm\u011b i obchodov\u00e1n\u00ed. A k obchodov\u00e1n\u00ed pat\u0159\u00ed i pot\u0159eba m\u00edt n\u011bjak\u00e9 m\u00edsto, kde by se dalo kontaktovat se z\u00e1kazn\u00edky a kde by se mohly uzav\u00edrat \u017e\u00e1douc\u00ed obchodn\u00ed transakce. A proto\u017ee je dne\u0161n\u00ed doba daleko vysp\u011blej\u0161\u00ed ne\u017e minulost, nemus\u00ed se podobn\u00ed podnikatel\u00e9 omezovat jenom na n\u011bjak\u00e9 kamenn\u00e9 prodejny. Mohou si po\u0159\u00eddit klidn\u011b i internetov\u00e9 obchody. A je u\u017e hodn\u011b t\u011bch, kdo n\u011bjak\u00fd sv\u016fj e-shop maj\u00ed. A dal\u0161\u00ed p\u0159ib\u00fdvaj\u00ed. A co to znamen\u00e1 pro ty, kdo se do n\u011b\u010deho podobn\u00e9ho teprve chystaj\u00ed pustit? Pokud cht\u011bj\u00ed doty\u010dn\u00ed obchodovat na internetu, mus\u00ed si samoz\u0159ejm\u011b tak\u00e9 sv\u016fj e-shop po\u0159\u00eddit. Ale ur\u010dit\u011b by nem\u011bli jenom tak vyu\u017e\u00edt prvn\u00ed nab\u00eddku, kterou od n\u011bkoho dostanou. Zalo\u017eit se toti\u017e daj\u00ed hodn\u011b r\u016fzn\u00e9 internetov\u00e9 obchody, a je samoz\u0159ejm\u00e9, \u017ee stejn\u011b jako ty kamenn\u00e9 nejsou ani obchody na internetu v\u0161echny stejn\u011b dobr\u00e9. Mohou sice dob\u0159e vypadat, ale to je\u0161t\u011b neznamen\u00e1 automatick\u00e9 dosahov\u00e1n\u00ed \u00fasp\u011bch\u016f. I v e-shopech jsou r\u016fzn\u00e9 p\u0159ednosti a nedostatky, a kv\u016fli tomu by se mohla \u0161patn\u00e1 volba podepsat i na ziskovosti, i na n\u00e1v\u0161t\u011bvnosti. Ne ka\u017ed\u00fd e-shop prost\u011b funguje tak, jak by fungovat m\u011bl, ne ka\u017ed\u00fd je stejn\u011b dostupn\u00fd a u\u017eivatelsky p\u0159\u00edv\u011btiv\u00fd, a to m\u016f\u017ee omezovat n\u00e1v\u0161t\u011bvnost i po\u010det z\u00e1kazn\u00edk\u016f. A je jasn\u00e9, \u017ee by se m\u011bl \u010dlov\u011bku jeho e-shop jednodu\u0161e spravovat a m\u011bl by se t\u011b\u0161it z\u00e1jmu ve\u0159ejnosti.A proto je rozumnou volbou tvorba e-shop\u016f na platform\u011b Shoptet. Proto\u017ee ta nab\u00edz\u00ed celou \u0159adu p\u0159ednost\u00ed, kter\u00e9 pozitivn\u011b ovlivn\u00ed transakce, je\u017e tu maj\u00ed prob\u00edhat. A to je v podnik\u00e1n\u00ed na internetu rozhoduj\u00edc\u00ed.O ka\u017ed\u00e9m internetov\u00e9m obchod\u011b se mus\u00ed ale dozv\u011bd\u011bt jeho potenci\u00e1ln\u00ed z\u00e1kazn\u00edci. Ti ho sami sotva n\u011bkdy najdou a vyu\u017eij\u00ed. A proto je t\u0159eba tu optimalizovat, propagovat a neust\u00e1le se ve\u0159ejnosti p\u0159ipom\u00ednat. S \u010d\u00edm\u017e samoz\u0159ejm\u011b pom\u00e1h\u00e1 ledacos, klidn\u011b i e-mailing. Proto\u017ee jenom funguj\u00edc\u00ed a nav\u0161t\u011bvovan\u00fd internetov\u00fd obchod d\u00e1v\u00e1 nad\u011bji na podnikatelsk\u00e9 \u00fasp\u011bchy.                                                                                                                                                                                                                                                                                                                                                                                                  Jak usp\u011bt na internetu?"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak usp\u011bt na internetu?","item":"https:\/\/www.nepo.cz\/jak-uspet-na-internetu\/#breadcrumbitem"}]}]