[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.nepo.cz\/jak-velkou-roli-hraje-znacka-vyrobce-pri-nakupu-elektrickych-pristroju-a-spotrebicu\/#Article","mainEntityOfPage":"https:\/\/www.nepo.cz\/jak-velkou-roli-hraje-znacka-vyrobce-pri-nakupu-elektrickych-pristroju-a-spotrebicu\/","headline":"Jak velkou roli hraje zna\u010dka v\u00fdrobce p\u0159i n\u00e1kupu elektrick\u00fdch p\u0159\u00edstroj\u016f a spot\u0159ebi\u010d\u016f?","name":"Jak velkou roli hraje zna\u010dka v\u00fdrobce p\u0159i n\u00e1kupu elektrick\u00fdch p\u0159\u00edstroj\u016f a spot\u0159ebi\u010d\u016f?","description":"Tyto ot\u00e1zky si kladl pr\u016fzkum ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed, kter\u00fd v \u010cesk\u00e9 republice prob\u011bhl docela ned\u00e1vno. Pr\u016fzkum vypracovala spole\u010dnost Expert Elektro, kter\u00e1 je \u010dlenem mezin\u00e1rodn\u00ed s\u00edt\u011b prodejen elektrick\u00fdch spot\u0159ebi\u010d\u016f.
 P\u0159ev\u00e1\u017en\u00e1 v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f dnes nakupuje p\u0159es Internet, a pokud se p\u0159ece jen rozhodnou zbo\u017e\u00ed po\u0159\u00eddit a p\u0159edev\u0161\u00edm vyzkou\u0161et v kamenn\u00e9m obchod\u011b, nejprve si o n\u011bm n\u011bco zjist\u00ed. Internet […]","datePublished":"2017-12-22","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.nepo.cz\/author\/#Person","name":"","url":"https:\/\/www.nepo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/633c8fb9866a4b0403353760c35030d9478298d226363320d7bf91cdc3dbe3b6?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"nepo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.nepo.cz\/wp-content\/uploads\/img_a308240_w2441_t1519332757.jpg","url":"https:\/\/www.nepo.cz\/wp-content\/uploads\/img_a308240_w2441_t1519332757.jpg","height":0,"width":0},"url":"https:\/\/www.nepo.cz\/jak-velkou-roli-hraje-znacka-vyrobce-pri-nakupu-elektrickych-pristroju-a-spotrebicu\/","wordCount":427,"articleBody":"Tyto ot\u00e1zky si kladl pr\u016fzkum ve\u0159ejn\u00e9ho m\u00edn\u011bn\u00ed, kter\u00fd v \u010cesk\u00e9 republice prob\u011bhl docela ned\u00e1vno. Pr\u016fzkum vypracovala spole\u010dnost Expert Elektro, kter\u00e1 je \u010dlenem mezin\u00e1rodn\u00ed s\u00edt\u011b prodejen elektrick\u00fdch spot\u0159ebi\u010d\u016f.
 P\u0159ev\u00e1\u017en\u00e1 v\u011bt\u0161ina z\u00e1kazn\u00edk\u016f dnes nakupuje p\u0159es Internet, a pokud se p\u0159ece jen rozhodnou zbo\u017e\u00ed po\u0159\u00eddit a p\u0159edev\u0161\u00edm vyzkou\u0161et v kamenn\u00e9m obchod\u011b, nejprve si o n\u011bm n\u011bco zjist\u00ed. Internet v tomto p\u0159\u00edpad\u011b funguje jako v\u00fdborn\u00fd informa\u010dn\u00ed zdroj.
 Co lid\u00e9 na Internetu hledaj\u00ed?
 Z\u00e1kazn\u00edci se zpravidla orientuj\u00ed ne podle zna\u010dek a podle v\u00fdrobce, ale podle technick\u00fdch parametr\u016f a podle funkc\u00ed, kter\u00e9 p\u0159\u00edstroje umo\u017e\u0148uj\u00ed. Zaj\u00edm\u00e1 je i kvalita materi\u00e1lu, \u017eivotnost, snadnost ovl\u00e1d\u00e1n\u00ed a pochopiteln\u011b i vzhled a cena v\u00fdrobku. Zda jde v tomto p\u0159\u00edpad\u011b o zna\u010dku Sony, Bosch, Whirlpool, nebo Electrolux, hraje minim\u00e1ln\u00ed roli. P\u0159ece jen se doba m\u011bn\u00ed a je\u0161t\u011b p\u0159ed dvaceti lety byl rozd\u00edl mezi v\u00fdrobci velmi markantn\u00ed. Nemohli jste srovn\u00e1vat mezi sebou od\u0161\u0165av\u0148ova\u010d Eta a Rohnson, zat\u00edmco dnes se oba v\u00fdrobci mohou pochlubit p\u0159ibli\u017en\u011b stejnou kvalitou.
 Zaj\u00edmav\u00e9 je v\u0161ak porovn\u00e1n\u00ed podle v\u011bku dotazovan\u00fdch respondent\u016f ohledn\u011b ceny v\u00fdrobk\u016f. Nejni\u017e\u0161\u00ed cenu oproti funk\u010dnosti v\u00fdrobku preferuj\u00ed lid\u00e9 ve v\u011bku nad 50 let. Mlad\u00e1 generace se rozhoduje hlavn\u011b podle kvality materi\u00e1lu a funkce, cena pro n\u011b nep\u0159edstavuje rozhoduj\u00edc\u00ed krit\u00e9rium.
 Design v\u00fdrobk\u016f se um\u00edstil na posledn\u00edm m\u00edst\u011b, nehraje pr\u00fd a\u017e takovou roli a v\u00fdrobci se nav\u00edc sna\u017e\u00ed produkovat spot\u0159ebi\u010de, kter\u00e9 po estetick\u00e9 str\u00e1nce jsou p\u0159ibli\u017en\u011b na shodn\u00e9 \u00farovni, jakou poskytne jejich konkurence.
 Dotazovan\u00ed dobrovoln\u00edci se m\u011bli tak\u00e9 vyj\u00e1d\u0159it, z jak\u00e9ho zdroje nej\u010dast\u011bji \u010derpaj\u00ed p\u0159i v\u00fdb\u011bru spot\u0159ebn\u00ed elektroniky a dom\u00e1c\u00edch spot\u0159ebi\u010d\u016f. 40 procent odpov\u011bd\u011blo, \u017ee si pot\u0159ebn\u00e9 informace zjist\u00ed na Internetu. 25% lid\u00ed se informuje u prodava\u010d\u016f ve specializovan\u00fdch kamenn\u00fdch prodejn\u00e1ch a pouze 17% nakupuje na doporu\u010den\u00ed sv\u00fdch zn\u00e1m\u00fdch nebo \u010dlen\u016f rodiny. Lid\u00e9 ve v\u011bku nad 50 let nej\u010dast\u011bji z\u00edsk\u00e1vaj\u00ed informace v kamenn\u00fdch obchodech a na Internetu informace o zbo\u017e\u00ed t\u00e9m\u011b\u0159 v\u016fbec nevyhled\u00e1vaj\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (13 votes)        Jak velkou roli hraje zna\u010dka v\u00fdrobce p\u0159i n\u00e1kupu elektrick\u00fdch p\u0159\u00edstroj\u016f a spot\u0159ebi\u010d\u016f?"},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak velkou roli hraje zna\u010dka v\u00fdrobce p\u0159i n\u00e1kupu elektrick\u00fdch p\u0159\u00edstroj\u016f a spot\u0159ebi\u010d\u016f?","item":"https:\/\/www.nepo.cz\/jak-velkou-roli-hraje-znacka-vyrobce-pri-nakupu-elektrickych-pristroju-a-spotrebicu\/#breadcrumbitem"}]}]